ABSTRACT
Climate change is one of the biggest global issues and challenges facing society today. The media reflect this topic in their content, but it often fades into the background in terms of the importance of other events. However, the diversity of this topic does not stop at the issue of waste management or waste reduction. Climate change and related topics can be found in content that focuses on politics, economics, energy or culture. Certain social events can add important journalistic value to the topic in order to attract both journalists and audiences and thus make it into mainstream content. This study aims to explore how the communication of climate change in the Slovak mainstream media has evolved over the last five years. As part of a quantitative content analysis, using keyword searches via a media monitoring application, we will examine Slovak print, online and television content between 2019 and 2024 – this period captures the global events of the COVID-19 virus pandemic and the Russia-Ukraine war.
KEY WORDS
Climate Change. Earth Day. Earth Overshoot Day. Global Events. Media Coverage. Setting of
Agenda. Slovak Mainstream Media. World Environment Day.