ABSTRACT
This study examines the transformation of the Slovak periodical press market in the wake of the COVID-19 pandemic, which significantly impacted not only economic indicators, but also the very core of journalistic work. The research aims to evaluate the shifts in print media sales, advertising revenues, and online traffic, while placing special emphasis on the evolving working conditions of journalists. These changes introduced new challenges, such as increased stress, remote work, and safety measures, altering daily routines in the newsroom. Using a mixed-methods approach that combines quantitative and qualitative research, we explore the pandemic’s effects on the consumption of print and digital media, as well as its broader implications for the sustainability of the Slovak press market. The study highlights the necessity for the press to adapt to new technological innovations and digitalisation trends, and it outlines both the challenges and opportunities that the industry faces moving forward. This research contributes to a deeper understanding of the media landscape and opens avenues for further sociological, psychological, and economic investigations related to the media’s role in a postpandemic world.
KEY WORDS
Advertising Revenue. COVID-19 Pandemic. Digitalization of Media. Journalistic Working Conditions. Periodical Press. Slovak Media Market. Transformation of Journalism.